Retail as an
operating system

Online, in-store, marketplace, subscription — one inventory truth, one customer record, one loyalty layer. We build retail that runs across channels without the reconciliation dance at the end of the quarter.

Omnichannel retail diagram: storefronts, POS, marketplace feeding a shared core inventory and customer record retail.channels one truth online · pos · marketplace · d2c Storefrontbrand site POS · retailin-store Marketplaceamazon · eu Mobile appd2c · push Core · inventory · customer · ordererp · oms · pim · crm one sku · one customer · one receipt Paymentsstripe · klarna · pix Fulfilment · 3PLshipstation · edi Tax · dutyavalara Retention · loyalty · lifecycleklaviyo · smile · referrals · cohort retention

CAPABILITIES

Six surfaces of retail as one system

Omnichannel, brand, D2C, loyalty, supply, localisation — run together instead of farmed to five vendors that reconcile once a quarter.

01

Omnichannel retail

Online, in-store POS, mobile, marketplace listings under one inventory and order truth.

02

Brand storefronts

Editorial commerce experiences, product storytelling, content + catalog living in one CMS.

03

D2C operations

Subscription boxes, replenishment, referral engines, cohort retention and lifetime-value ops.

04

Loyalty & CRM

Points, tiers, wallet cards, segmentation, lifecycle triggers, second-party data sharing with vendors.

05

Supply-side ops

Vendor onboarding, EDI, drop-ship, dynamic pricing, 3PL orchestration, returns reverse-logistics.

06

Localisation at scale

Currency, language, pricing rules, tax, duties, DDP / DDU, country-specific checkouts.

OPERATING METRICS

Five numbers the retail team plans around

The retail metrics we instrument first, with honest ranges by category and the lever each one responds to. Not "North-star numbers"; the numbers operators watch on Monday.

MetricTypical rangeBenchmarkedLever
Conversion rate2.4–4.8%Category-weightedPDP speed · checkout friction · payment mix
AOV$68–$312Cohort + categoryBundles · cross-sell · free-ship threshold
Repeat-order rate22–58%90-day cohortOnboarding · replenishment · loyalty
Return rate8–24%Apparel vs otherSize charts · photography · returns UX
Cart abandonment58–72%Industry baselineGuest checkout · saved payment · recovery flows
Platform vs industry

This page is the retail-industry angle — strategy, operations, metrics. The platform-build service page has stack depth for storefronts, payments and vendor panels.

Open commerce platform service ↗

CHANNEL STACK

Storefront · POS · marketplace · retention

Default toolkit across the four channel lanes. Substitutions driven by existing investments and scale shape.

Storefront

  • Shopify Plus · Commercetools
  • BigCommerce · Saleor
  • Medusa · Vendure
  • Custom headless (Next, Remix)

POS · retail

  • Shopify POS · Lightspeed
  • Square · Clover
  • Custom POS via Stripe Terminal
  • Inventory sync layer

Marketplace

  • Amazon · eBay · Etsy feeds
  • Channel-advisor · Productsup
  • Marketplace-native product data
  • Rating + review syndication

Retention

  • Klaviyo · Customer.io · Braze
  • Loyalty (Smile, Yotpo, Stamped)
  • Referral (Friendbuy, ReferralCandy)
  • Reviews + UGC (Okendo, Yotpo)

Adjacent disciplines

Online · in-store · marketplace

Run retail as one system, not five reconciliations

Share the catalogue shape, channel mix, region list and the frictions your ops team flags every Monday. We come back with an architecture, integration plan and 90-day cutover inside ten working days.