Publishing
at wire speed
News, lifestyle, B2B and niche publishers need CMS, delivery, paywall, ads, search and GEO to work as one stack. We ship editorial tooling your newsroom actually enjoys, wired to infrastructure that stays fast under a traffic spike.
CAPABILITIES
Six publishing surfaces under one editorial team
CMS, edge, paywall, ads, search and GEO — engineered as one product so the newsroom edits, the ops team deploys and revenue stays above the CWV line.
Headless CMS
Editorial-grade models, roles, workflow, previews, scheduled publishing, multi-site, multi-locale, graphs between pieces.
Edge delivery
SSG / ISR / streaming SSR with CDN, image pipelines, font strategy, locale-split bundles and sub-second TTFB.
Subscription & paywall
Metering, registration walls, hard walls, gifting, entitlement APIs, churn hooks wired to editorial calendar.
Ad & sponsorship
Header bidding, direct campaigns, native placements, sponsor hubs, brand-safe targeting and consent-aware GDPR.
Search & discovery
Hybrid search (lexical + vector), topic pages, evergreen routing, related-story logic and editorial curation.
Analytics & GEO
Reader analytics, retention cohorts, AI-answer citation tracking and topical authority scaffolding for LLM surfaces.
READER RAILS
Benchmarks that matter for media
The five KPIs that separate a drive-by audience from a paying base. Targets are the ones we design to; yours will flex with category, geography and editorial cadence.
Generative answers are changing the top of the funnel. GEO work reshapes topic hubs, schema and citation signals so AI surfaces quote you instead of your competitors.
STACK
CMS · delivery · monetisation · discovery
Default toolkit for a modern publishing stack. Substitutions driven by existing licence agreements and the ad-ops team's preferences.
CMS · workflow
- Sanity · Contentful · Strapi
- Custom Postgres + Editor UI
- Scheduled publish + review chain
- Preview environments per branch
Delivery · CDN
- Astro · Next.js · Remix
- Cloudflare · Fastly · Vercel
- Image service + AVIF / WebP
- Edge middleware · hreflang routing
Monetisation
- Stripe Billing · Piano · Zuora
- Prebid header bidding
- GAM · native integrations
- Consent mode v2 · IAB TCF
Search · GEO
- Algolia · Typesense · Meilisearch
- Vector hybrid (pgvector + BM25)
- schema.org: Article, FAQ, HowTo
- llms.txt + structured citations
Adjacent disciplines
Where media work connects
Web & Content Platforms
The engineering surface under the CMS — CWV, locale routing, edge middleware and design systems.
GEOGrowth, Analytics & SEO
Reader analytics, funnel instrumentation and AI-search optimisation for editorial categories.
NLPNatural Language Processing
Summarisation, topic tagging, embeddings for related-story logic and search that understands context.
RevenueCRM & Revenue Operations
Subscriber lifecycle, churn recovery, gift flows and commercial desk ops on top of the stack.
Build the publishing stack your newsroom deserves
Share your CMS incumbent, the paywall strategy, your three biggest evergreen categories and the traffic shape. We come back with a migration sketch, CWV target and 90-day editorial-tooling plan inside ten working days.