Systems ship
people adopt
A new CRM, ERP, analytics stack or AI workflow does not fail on the engineering side — it fails on adoption. We engineer the readiness, sponsorship, comms and enablement that make transformation actually land in the day-to-day.
CAPABILITIES
Six change surfaces under one adoption team
Diagnostic, sponsorship, comms, training, instrumentation and sustainment — operated as one program so adoption is measured and reinforced, not assumed.
Readiness & diagnostic
Stakeholder mapping, culture / capability audit, friction mapping, cost-of-status-quo and baseline adoption metrics.
Sponsorship coalition
Executive sponsors named, visible, aligned; middle-management buy-in; resistance actors surfaced and handled.
Communication cadence
Message architecture, channel plan, Q&A backbone, rumour-kill tactics, tailored narratives per audience.
Training & enablement
Role-based learning paths, in-app guidance, office hours, certifications, champion networks, support hub.
Adoption instrumentation
Funnel metrics, cohort adoption, task-completion rates, sentiment + leading / lagging KPIs in one dashboard.
Sustainment
Reinforcement rituals, feedback loops, incentives, habit design, retirement of old tools, continuous coaching.
ADOPTION LADDER
Five stages with targets and the lever that moves them
A Prosci-style AKDAR spine with operating targets per stage and the activities that actually shift the needle. Each stage blocks the next, so missing one collapses adoption even if the system itself works.
Treat adoption like any other product KPI — instrumented, cohorted, reported. A change program without a live dashboard is a press release, not a program.
STACK
Comms · enablement · analytics · program
Default toolkit across the four change lanes. Substitutions driven by existing communication platforms, incumbent LMS and the program governance your CFO recognises.
Comms · narrative
- Notion · Confluence · Canva
- Slack · Teams broadcast + AMAs
- Loom / Tella explainers
- Intranet / email orchestration
Learning · in-app
- WalkMe · Pendo · Appcues
- Absorb · Docebo · LMS
- Sandbox environments + scenarios
- Role-based certification packets
Adoption analytics
- Pendo / Mixpanel / Amplitude
- Survey: qualtrics · typeform
- Sentiment + NPS cohort tracking
- Funnel + cohort dashboards
Program · ritual
- RAID log · risk register
- OKR / KR alignment
- Champion network platform
- Retros + health surveys cadence
Adjacent disciplines
Where transformation connects
Product Strategy
Transformation thesis, operating-model changes and the bets that the adoption program delivers.
WorkflowsEnterprise Workflow Automation
New approval chains, internal tools and process reshaping that any change program has to land.
RevenueCRM & Revenue Operations
GTM transformation — CRM rollouts, incentive redesign and sales-team re-onboarding done well.
EvidenceBusiness Intelligence
Adoption dashboards, outcome instrumentation and executive readouts that prove the program is working.
Make transformation actually land
Share the change in play, the executive sponsors, the affected populations and the three outcomes you have to hit. We come back with a readiness sketch, sponsorship plan and 90-day adoption program inside ten working days.