Commerce surfaces
built to convert

A storefront is not the product. The product is the path from "found it" to "received it" — with payments that clear, stock that's honest, and a vendor panel that scales past the first 100 merchants. We build the whole thing together.

See six capabilities Scope a storefront
Commerce funnel from browse to paid, with drop-off lines and vendor lane ec.funnel.map aov · conv · rpv browse · cart · checkout · paid Browse 100% visitors Cart 38% Checkout 19% Paid 7.8% 62% drop 50% drop 59% drop Vendor panel onboarding · kyb · listings · payouts Payments plane stripe · adyen · klarna · apple pay · sepa · pix

CAPABILITIES

Six surfaces, one shipped product

Commerce is not "a storefront"; it's six surfaces that have to cooperate. We build them under one team rather than wiring three vendors together.

01

Storefront

PLP, PDP, search, faceting, promo surfaces. Fast on 3G, accessible on keyboard, indexable by AI-search.

02

Checkout

Guest and saved flows, address validation, tax, shipping quotes, post-purchase upsell. Error paths tested harder than the happy one.

03

Payments

Stripe / Adyen / Klarna / local rails, 3-D Secure flow, refund + dispute tooling, reconciliation to your finance schema.

04

Inventory & OMS

Real-time stock, reservation, holds, backorder, multi-warehouse, partial ship. Wired to your WMS or an OMS we embed.

05

Vendor panel

For marketplaces: onboarding, KYB, listing tools, payout schedules, performance scores, dispute queues.

06

Catalog ops

PIM layer, merchandising rules, bulk edit, imports from ERP, content publishing queue, per-locale variants.

CONVERSION AUDIT

Four leaks we plug before any new feature

Before shipping new features, we close the proven leaks. The ranked list below is where most storefronts we inherit are losing revenue — fixes are mechanical, measurable and almost always carry their own ROI within the first quarter.

−38%

Slow PDP

Median mobile PDP below 2.5s LCP. Fix: image pipeline, edge cache, critical CSS, lazy non-ATF widgets.

−22%

Checkout friction

Address entry + card form on one screen, Apple / Google Pay on top, guest path surfaced first.

−17%

Shipping surprise

Shipping cost surfaced inside the cart, not at payment. Saves the commonest drop-off.

−11%

Stock ambiguity

Live stock + ETA on PDP, explicit low-stock signal, honest no-stock with notify-me.

Integrations first

Commerce lives on its integrations. Payments, logistics, ERP and the platform choice set the ceiling on what you can ship next. The matrix below is the one we default to.

See integration matrix ↘

INTEGRATIONS

Payments, logistics, ERP, commerce OS

Our default toolkit across the four integration lanes every commerce build touches. Substitutions happen per engagement — the principle is fluency over fashion.

Payments

  • Stripe · Adyen · Braintrust
  • Klarna · Afterpay · Affirm
  • Apple Pay · Google Pay
  • Local rails (iDEAL, SEPA, PIX)

Logistics

  • ShipStation · EasyPost · Shippo
  • Carrier APIs (UPS, FedEx, DHL)
  • Delivery windows · pickup
  • International docs · DDP

ERP · PIM

  • NetSuite · SAP · Dynamics
  • Akeneo · Salsify · Plytix
  • GS1 feeds · product data
  • Custom middleware layer

Commerce OS

  • Shopify Plus · Commercetools
  • BigCommerce · Medusa
  • Custom headless (Next · Remix)
  • Saleor · Vendure

Adjacent disciplines

Where commerce connects

Growth

Growth Analytics & SEO/GEO

Tracking architecture, ad attribution, search visibility so the storefront actually gets traffic and the funnel is measurable.

 Product

SaaS Product Development

Subscription models, admin tooling and identity for merchant-side SaaS products attached to a marketplace.

 Revenue

CRM & Revenue Operations

Lifecycle automation, cart recovery, segmentation and revenue reporting layered on top of the storefront.

 Industry

Financial Technology

Payment-licence carriage, KYC / KYB patterns, fraud tooling and compliance maps for commerce at scale.
Storefront · vendor · payments

Ship commerce that clears, not commerce that demos

Share the catalog shape, expected volume, payment mix and the country list. We come back with a platform choice, integration plan and first-90-day cutover within ten working days.

Start a commerce engagement Or wire the growth layer