From idea to paying users before the runway runs out

Most SaaS dies between a working demo and a product people pay for. We build the MVP, the AI features, the billing and the onboarding that turn signups into revenue.

Product team building a SaaS product together at laptops
Activation funnel · this week
Signed up1,240
Reached first win612
Started paying148
AI assistant · in your product

Which accounts are likely to churn this month?

14 accounts. Top driver: no logins in 12 days. Draft the outreach?

MRR €42.8k ↑ 9%

THE FUNNEL MODEL

Move one step of the funnel, watch yearly revenue change

Assumes 3% monthly churn on paying accounts. The point is not the forecast; it is seeing that activation usually moves revenue more than traffic does.

WHAT FOUNDERS BUY FROM US

Eight things that get a SaaS from demo to revenue

01

MVP in 6 weeks

Auth, billing, one core workflow and analytics, shipped to real users before the runway shrinks.

Scope our MVP
02

AI features inside your product

Copilots, search over customer data and agents with evals, cost caps and a human fallback.

Add AI to our product
03

Onboarding and activation flows

Guided setup, sample data and nudges that get a signup to the first win in one session.

Lift our activation
04

Pricing and billing engine

Seats, usage and credits with Stripe, proration, invoices, tax and dunning that recovers failed cards.

Build our billing
05

Product-led growth site

A fast marketing site with pricing pages, comparison pages and demo flows that feed the product.

Launch our site
06

Product analytics and MRR dashboards

Events, cohorts and revenue in one view, so churn is a number with an owner and not a surprise.

Track our growth
07

Enterprise readiness

SSO, roles, audit logs and the security answers procurement asks for before they sign.

Get enterprise-ready
08

Lifecycle email and in-app messages

Trial, upgrade and win-back journeys driven by what users did, not by the calendar.

Set up lifecycle
€42.8kMRR, trailing month
+31%Signup to activation
2.1%Monthly logo churn
Monthly recurring revenue after activation rebuild
  • SIGNUPtrial started · team plan+€79
  • AGENTchurn-risk list drafted14 accounts
  • DUNNINGfailed card recoveredday 3
  • EVALAI answers pass 96% checkrelease ok
  • SSOenterprise trial connectedOkta

UNDER THE HOOD

The parts of a SaaS people never see until they break

Application code for a multi-tenant SaaS backend
Architecture

Multi-tenant from day one

Tenant isolation, roles and migrations that survive the first hundred customers.

Review our architecture
AI feature code with model calls and evaluation
AI

AI features with evals and cost caps

Model calls you can test, budget and switch without rewriting the product.

Plan our AI feature
Product analytics telemetry on a dark screen
Analytics

Telemetry that explains churn

Events and cohorts mapped to the first win, so you know who is about to leave.

Instrument our product
Engineer beside servers reviewing deployment status
Reliability

Releases that do not wake the founder

CI, staging, monitoring and rollbacks before the first enterprise trial.

Harden our releases

WAYS TO START

Three clear starting scopes

Validate first

Product and Architecture Sprint

Two weeks to turn the idea into a scoped build, a clickable prototype and a stack that will not need a rewrite.

2 weeks
  • Scope and risk workshop
  • Clickable prototype
  • Architecture and cost plan
  • Fixed-price MVP quote
Book a product sprint ↗
Most asked

MVP Build with Billing

A production SaaS with auth, billing and analytics that you can charge for in week six.

6 to 10 weeks
  • Core workflow and admin console
  • Stripe subscriptions and invoices
  • Analytics and activation events
  • Staging, CI and release checks
Scope our MVP ↗
Growth

AI Features and Activation Sprint

Add an AI feature users pay for and fix the onboarding that decides who stays.

4 to 6 weeks
  • One AI feature with evals
  • Onboarding and first-win redesign
  • Funnel and cohort dashboards
  • Lifecycle messages
Start a growth sprint ↗

Adjacent disciplines

Scope · Build · Grow

Ready to turn your idea intoa product people pay for?

Share your brief or your current product. We reply with a written plan and fixed scope within one business day.