A brand system your team applies without asking

Strategy, mark, tokens, voice and templates delivered as one living system. Not a logo pack in a zip, a kit your marketers and devs actually use.

Brief My Brand Pick a Direction
lockup · horizontal NORTHBEAM clear space = cap height × 2
N app icon · 16px safe
signage · one color test NORTHBEAM
business card · front Nora Ipek · Head of Product

FOUR DIRECTIONS

Pick a market, read its visual grammar

Grotesk + mono numeralstype pairing
Plain, exact, zero hypevoice register
primary ink
accent + soft

SIX STATIONS

From audit to rollout without the big reveal drama

  1. Audit

    Every place the brand shows up today, scored for consistency and legibility.

  2. Strategy

    Positioning sentence, audience tensions and the one job the identity must do.

  3. Mark

    Logo suite built for 16px favicons and 6m signage, tested in one color.

  4. System

    Color, type, grid, photo direction, icon stroke and motion rules as tokens.

  5. Guidelines

    A living site, not a 90-page PDF: copy-paste tokens and do/dont examples.

  6. Rollout

    Templates for deck, social, packaging and product, then team training.

94%Template adoption after 60 days
1Source of truth for tokens
0Off-brand launch assets
Brand consistency score across teams after rollout
  • TOKENSv3 published to Figma + CSSauto
  • DECKsales template updated12 slides
  • SOCIALcover kit shipped4 ratios
  • PACKlabel dieline approvedprint ready
  • GUIDEdo/dont examples added+6

WHAT LEAVES THE STUDIO

Deliverables your team opens every week

Logo sketches and mark explorations on paper
Identity core

Logo suite and lockups

Primary, stacked, icon and wordmark, with clear space that survives real layouts.

Brief an identity
Design system tokens on a studio wall
Design system

Tokens your devs can paste

Color, type scale, radius and motion as CSS and Figma variables, versioned.

Build my system
Brand strategy session with positioning notes
Voice & message

Words that sound like you

Positioning, messaging hierarchy and a voice guide with real rewritten examples.

Fix our voice
Team applying brand templates across channels
Templates

Launch-ready template kit

Deck, social, email and packaging templates so week two looks like week one.

Kit my team

WAYS TO START

Sprint, system or system plus site

Fast

Identity Sprint

A new mark and core system for a launch that cannot wait.

3 weeks
  • Positioning workshop
  • Logo suite + color + type
  • One-page live guidelines
  • Social and deck templates
Start a sprint ↗
Most asked

Full Brand System

Strategy through rollout for a rebrand or a serious first brand.

6 to 8 weeks
  • Audit and strategy
  • Full identity + motion rules
  • Living guidelines site
  • Template kit + team training
Plan my rebrand ↗
With the site

Brand + Website

Identity and the new site built as one project, one team.

10 to 12 weeks
  • Full brand system
  • Block-based website build
  • CMS + editor training
  • Launch campaign assets
Scope brand + site ↗

Adjacent disciplines

Where the brand lands

Web

Web & Content Platforms

The site that turns the new system into pages and blocks.

 Motion

Creative, Video & Ad Production

Motion identity applied to reels, ads and launch films.

 Creators

UGC & Creator Content

Guardrails that keep 100 creator videos unmistakably yours.

 Product

UX/UI Systems

Tokens carried into the product interface without drift.

Strategy · Mark · System

Ready for a brand that holdsin every channel at once?

Share the current brand or the blank page. We reply with a direction, a plan and a fixed scope.

Brief My BrandSenior reply within 1 business day