The backbone: long story, deep links, owned audience
best for: Nurture, lifecycle, receipts, contentRevenue that arrives while your team sleeps
Welcome, cart, post-purchase and win-back flows built on Klaviyo or Customer.io, plus a campaign calendar that respects the list. Measured against finance, not opens.
Welcomeday 0 to 3 · 3 mails38% of LTV
Carthour 1 to 30 · 3 mails+11% recovered
Post-purchaseday 0 to 25 · 3 mails2nd order +22%
Win-backday 60 to 120 · 3 mailscheapest revenue
Segment: VIPtop 8% by marginearly access
Segment: at-riskno open in 60dsunset path
Segment: newfirst 14 dayseducation path
Segment: B2Brole-basedcase-study path
THE FOUR MONEY FLOWS
Read the exact mails we would write first
38% of lifetime revenue touches this flow
Every mail has one job and one link. Timing is set by behavior, not by a drip template downloaded from a blog. Each flow reports its own revenue line.
Build these for us Day 0 · 2 min after signup The promise you just made, in writing Open 68% · CTR 22%
Day 1 The one feature to try first, with a 40-second clip Open 54% · CTR 19%
Day 3 A customer story that sounds like their use case Open 47% · CTR 14%
Hour 1 Your cart is holding stock for 24 hours Open 61% · CTR 28%
Hour 12 The question people ask before buying this, answered Open 44% · CTR 17%
Hour 30 Last call: what happens when the hold expires Open 39% · CTR 15%
Day 0 · shipped Tracking plus what to do in the first 10 minutes Open 74% · CTR 21%
Day 7 The advanced move most people never find Open 41% · CTR 12%
Day 25 Replenishment or accessory, matched to what they bought Open 33% · CTR 11%
Day 60 quiet What changed since you left, in three bullets Open 29% · CTR 9%
Day 90 quiet A straight question: what would bring you back? Open 24% · replies 3.1%
Day 120 quiet Sunset: we will stop writing, here is your data export Open 31% · wins 1.8%
YOUR LIST, DO THE MATH
What one campaign is worth on your list today
FOUR CHANNELS, ONE BRAIN
Each channel gets the job it is actually good at
Urgent and short: shipping, drops, appointment reminders
best for: Time-boxed events with consentConversational commerce in markets that live in chat
best for: DACH, TR, LATAM, MENA audiencesRe-engagement for app users who disabled everything else
best for: Feature launches, cart saves in app41%Revenue share from flows
99.2%Inbox placement rate
€0.31Revenue per subscriber / mo
- FLOWcart v3 live+1.8% recovered
- TESTsubject B wins+11% opens
- LISTsunsets removed 4.2kdeliverability +
- SMSdrop reminder sentCTR 14%
- WELCOMEday-1 clip addedCTR 19%
WAYS TO START
Foundation first, then the monthly engine
Foundation
Flow Foundation
The four money flows built and measured in five weeks.
5 weeks
- Welcome, cart, post-purchase, win-back
- Deliverability and domain setup
- Klaviyo or Customer.io build
- Baseline report and test queue
Most asked
Lifecycle Pod
Monthly flow optimization, new journeys and campaign calendar.
Monthly
- Two new journeys or campaigns / mo
- A/B tests on subject, offer, timing
- Segmentation and list hygiene
- Revenue report tied to finance
With CRM
CRM + Lifecycle
Sales lifecycle and marketing lifecycle wired into one record.
8 to 10 weeks
- CRM lifecycle stages aligned
- Lead nurture + customer journeys
- Sales alerting on engagement
- One revenue dashboard
Adjacent disciplines
Where lifecycle connects
CRM
CRM & Revenue Operations
The record that makes lifecycle messages personal and sales alerts timely.
CommerceE-Commerce & Marketplace
The store events that trigger every flow above.
AttributionGrowth Analytics & SEO/GEO
Server-side events so lifecycle revenue shows up in ad optimization.
SocialSocial Media & Content
The top of the funnel that keeps the list growing cleanly.
Flows · Campaigns · Hygiene
Ready for email that reportsto finance, not to vibes?
Share your ESP and list size. We reply with the flow map, a revenue estimate and a fixed scope.