Cut the wish list in half ship what moves revenue

The most expensive engineering mistake is building the wrong feature cleanly. In two weeks we triage your scope, test the risky bets with real buyers, lock the architecture and hand you a 90-day plan you can price and ship.

Product strategy drawing: a 40-item backlog is filtered through impact, effort and margin gates into a 6-week core release, a 10-day prototype track and a parked list product.scope.blueprint triage · prototype · baseline UNFILTERED WISH LIST (42 IDEAS · "EVERYTHING IS P0") Sales requests · founder ideas · AI experiments · tech debt ORZED SCOPE & UNIT-ECONOMICS FILTER Revenue payoff · engineering weeks · AI/cloud margin BUILD NOW (6 WKS) Core flow + billing Fixed budget Clear owner TEST IN 10 DAYS Clickable prototype 5 buyer interviews Build only if proven CUT / PARK Low-use builders Premature scale Saves 4+ months OUTPUT: APPROVED BASELINE + ARCHITECTURE + FIXED COMMERCIAL SCOPE Ready for our build team or yours

THE 3-BUCKET TRIAGE

How we sort a 12-month backlog in two weeks

01 · Build in the next 6 weeks

Features that directly move revenue, activation or retention this quarter

  • Core onboarding flow that cuts time-to-value in half
  • Self-serve billing, upgrade & invoice flow
  • The 2 integrations blocking enterprise deals
  • Non-negotiable security & RBAC baseline
02 · Validate in 10 days before coding

Big bets we test with a clickable prototype and 5 real buyers first

  • New AI copilot or automation surface
  • Second product line or marketplace expansion
  • New pricing tier or usage-based model
  • Mobile companion app
03 · Cut or park for later

Work that feels busy but will not move the needle this half

  • Custom reporting builders fewer than 5% of users open
  • Premature microservices before product-market fit
  • Building internal tools you can rent for $99/mo
  • Rebranding before fixing the conversion funnel
Product and engineering leads reviewing architecture and commercial numbers at a table
Written decisions, not slide theatre You leave with a clickable prototype, architecture memo and a fixed build price
Before committing $50k+

Spend two weeks making sure the scope is right

Our 2-Week Discovery Sprint pays for itself the moment it cuts one unnecessary month of engineering.

WHAT WE DO

Four decisions we lock before build

01

Scope cutting and 90-day roadmap

Cut a 12-month wish list down to a 6-week release that pays for itself.

Most roadmaps fail because everything is marked high priority. We weigh every feature against revenue impact, engineering effort and risk, then write a binding 6-to-12-week baseline everyone signs off on.

Scope triage6-week release cutWritten baselineEffort & risk sizing
Sharpen my roadmap ↗
02

Architecture and build-vs-buy decisions

Pick a stack your team can hire for and run for five years.

We make the concrete calls on monolith vs services, database, auth, billing, CMS and AI models before coding starts, documenting the why in short Architecture Decision Records (ADRs).

Stack selectionBuild vs buyWritten ADRsVendor evaluation
Review my architecture ↗
03

Pricing, packaging and unit economics

Tiers, usage meters and margins that still work at scale.

Especially when AI inference or third-party APIs sit inside your product, bad pricing quietly eats your margin. We model unit cost per customer and design clear tier boundaries.

Tier designSeats vs usageAI margin modelUpgrade triggers
Model my pricing ↗
04

AI-era product and operating strategy

Where AI genuinely helps your users vs where it is a distraction.

We separate real workflow value from AI theatre, prototype the winning feature in days and define the evaluation and cost guardrails before you commit engineering months.

AI use-case ranking10-day prototypeCost & eval modelExecutive brief
Plan our AI roadmap ↗

WAYS TO START

Clarity in two weeks

Before you build

2-Week Discovery & Scope Sprint

Turn an idea or messy backlog into a fixed technical plan, prototype and commercial budget.

2 weeks
  • Cut & ranked 90-day roadmap
  • Clickable Figma prototype of core flow
  • Architecture & stack decision memo
  • Fixed-price build quote
Start a Discovery Sprint ↗
Most asked

Product + Pricing Reset

For live products where velocity slowed down or monetization is unclear.

3 to 4 weeks
  • Funnel, activation & churn diagnosis
  • New tier packaging & unit economics
  • Backlog pruning & 2-quarter plan
  • Board-ready strategy deck
Reset my product plan ↗
Leadership

Fractional CPO / CTO Advisory

Senior product and architecture judgment in your weekly rhythm without a $250k hire.

Monthly
  • Weekly roadmap & architecture review
  • Hiring & vendor evaluation support
  • Pricing & enterprise deal scoping
  • Direct founder & board sparring
Ask about advisory ↗

Adjacent disciplines

Triage · Prototype · Price

Ready to turn a big backloginto a 6-week plan that ships?

Share your product idea, deck or backlog. We reply with how we would structure a two-week Discovery Sprint.