Measurable growth in the AI-search era

Growth is an engineering and creative discipline. We run Google, Meta and TikTok campaigns, cut 9:16 motion creatives, wire server-side attribution and prepare your site to be cited by ChatGPT, Perplexity and Google AI Overviews.

Closed-loop growth topology drawing paid ads, 9:16 reels, AI-search citations, server-side CAPI and verified ROAS growth.telemetry.loop ads · geo · capi · cro 01 · Ads & Reels 9:16 Motion Google + Meta CTR 3.8% 02 · Server-Side CAPI & sGTM First-Party Event Match · Zero Cookie Loss Blended CAC −28% 90-day cohort Mobile LCP 1.2s CWV 99 / 100 Paid ROAS 4.8× Verified Net 03 · AI-Search Prism (GEO / LLMO) ChatGPT · Perplexity · Google AI Overviews schema.org /llms.txt citations 04 · CRO Lift +38% 1-screen checkout

MOVE THE MONEY

Shift the budget, watch the blend respond

DRAWN FOR CLARITY

Why ad budgets burn without attribution and how we close the loop

Buying traffic is easy. Turning clicks and AI-search questions into verified net revenue requires creative, landing speed and server-side tracking wired as one loop.

The Leaky Funnel · Wasted Spend

Generic ads hitting a 4-second page with broken browser pixels

When iOS privacy blocks 40% of browser cookies and mobile visitors bounce off a slow template, Meta and Google optimize for cheap clicks instead of buyers.

PAID CLICKS High CPC 4.6s SLOW PAGE 42% mobile bounce 38% cookies blocked BLIND BIDDING Unverified ROAS
The Orzed Growth Loop · Verified Revenue

9:16 reels and AI citations feeding a 1.2s page and server-side CAPI

Every conversion is matched server-to-server with CRM and checkout margin data, training ad algorithms on real customers while GEO schema captures high-intent AI searchers.

9:16 AD REELS Meta · Google · TikTok GEO CITATIONS ChatGPT · Perplexity 1.2s LANDING + sGTM 1-Screen Checkout UX First-Party CAPI Match 100% SIGNAL CAPTURE 4.8× ROAS −28% Blended CAC CLOSED-LOOP CRM
Orzed creative and attribution engineering studio
Creative Studio + Attribution Engineering

Ad creative, landing page speed and server-side tracking built by one accountable team

Complimentary Audit

Want us to inspect your live ads, site speed and AI-search footprint?

We will review your current funnel and send a 1 to 2 page Opportunity Brief with concrete fixes.

FOUR GROWTH ENGINES

Ads, creative, attribution and AI-search under one roof

Tap any discipline below to see how paid acquisition, landing page speed and AI-search citations compound together.

01

Paid Search, Social & 9:16 Motion Creative

Google, Meta, TikTok and LinkedIn campaigns paired with studio-cut vertical video reels.

Ad algorithms reward creative velocity and clean conversion signals. We script, cut and test 9:16 vertical ad reels, search intent clusters and dynamic catalog feeds under one weekly cadence.

Google Search & PMaxMeta & TikTok Reels9:16 Motion StudioWeekly Creative Testing
Scope Paid Ads & Creative ↗
02

Technical SEO & AI-Search (GEO / LLMO)

Entity schema, /llms.txt architecture and citation engineering for ChatGPT, Perplexity and Google AIO.

Buyers now ask ChatGPT, Perplexity and Google AI Overviews who to trust before clicking a link. We structure your entity graph, JSON-LD schema, comparison tables and sub-second Core Web Vitals so LLMs cite your brand first.

ChatGPT & Perplexity CitationsJSON-LD Entity Graph/llms.txt ArchitectureProgrammatic SEO
Scope SEO & AI-Search (GEO) ↗
03

Server-Side Attribution & CAPI

First-party sGTM, Meta CAPI, Google Enhanced Conversions and CRM closed-loop revenue.

Browser cookies miss 30% to 45% of real conversions. We deploy first-party server-side Google Tag Manager, Meta CAPI and CRM webhook pipelines so ad platforms optimize on actual closed revenue rather than vanity clicks.

Server-Side GTMMeta CAPI & Enhanced ConvBigQuery Event StreamCRM Offline Sync
Scope Attribution & Tracking ↗
04

Landing Systems & Checkout CRO

Sub-second campaign landing pages, 2-tap booking flows and 1-screen Apple/Google Pay checkout.

Paying for traffic that lands on a slow 5-second page burns budget. We build dedicated campaign landing pages, interactive calculators and 1-screen checkout flows that lift conversion rates by 25% to 40%.

1.2s Mobile LCP1-Screen Checkout2-Tap Booking UXA/B Split Testing
Scope Landing Pages & CRO ↗
+3.4×AI-search referrals, 6 months
96%Server-side event match
4.8×Verified net ROAS
Verified net revenue trend across campaign weeks
  • AI OVERVIEWcited /pricing in answer+12 refs
  • META CAPImatch rate 96%healthy
  • GOOGLEoffline conv imported412 rows
  • PERPLEXITYcited field note+6 refs
  • LANDINGLCP 1.2s p75pass

CAMPAIGNS IN PRODUCTION

Recent growth & attribution systems

Inspect how creative, landing speed and server-side tracking moved direct revenue.

Growth attribution and direct booking analytics dashboard
Hospitality & Direct Booking +34% DIRECT SHARE
4.8× Seasonal ROAS
1.4s Booking LCP
−22% OTA Fee Saved

Direct-Booking & Seasonal Ad Funnel

2026
Google & Meta Reels · 2-Tap Booking UX · Server GTM

Stop losing 22% margin to third-party OTA portals while paid social traffic bounced off a slow 6-step reservation form.

Verified via sGTM + Booking Engine Scope a funnel like this ↗
High-velocity storefront conversion telemetry
D2C Storefront & Ads 3.4x LAUNCH TRAFFIC
+38% Checkout Lift
1.2s 4G Mobile LCP
100% CAPI Match Rate

High-Velocity Storefront & Paid Funnel

2026
Paid Social · 1-Screen Checkout · AI-Search (GEO)
? Guess: how fast does the mobile landing page render on 4G?

Select an option above to inspect the Core Web Vitals benchmark.

1-Screen Apple/Google Pay + CAPI Audit my funnel ↗

EVENT CONTRACT

Six first-party events we wire before spending a dollar on ads

Ad algorithms are only as smart as the conversion signals you feed them. We deploy this server-side event contract on week one.

Event Name Typed Payload Trigger Surface
lead_submitted { channel, campaign_id, gclid, fbp, intent_tier } Server GTM → CRM + Meta CAPI
qualified_pipeline { deal_id, owner_id, forecasted_arr, source } CRM Webhook → Google Offline Conv
checkout_completed { order_id, net_margin, sku_array, currency } Storefront → sGTM + BigQuery
booking_confirmed { reservation_id, check_in, nights, direct_share } Booking Engine → CAPI + Analytics
trial_activated { workspace_id, plan_tier, seat_count, aha_ms } Product Backend → Warehouse + Ads
ai_citation_visit { referrer_llm, landing_slug, schema_type, converted } Edge Router → GEO Telemetry
Missing server-side events or losing ad attribution? We wire sGTM, Meta CAPI, Enhanced Conversions and BigQuery in 5 business days.
Wire My Attribution Stack ↗

Adjacent disciplines

Free Opportunity Brief

Want us to audit your website,ads and AI-search visibility?

We will inspect your live conversion flow, ad creatives and search footprint, and send you a 1 to 2 page Opportunity Brief with 2 to 3 concrete improvements.