Event Name Typed Payload Trigger Surface
lead_submitted { channel, campaign_id, gclid, fbp, intent_tier } Server GTM → CRM + Meta CAPI
qualified_pipeline { deal_id, owner_id, forecasted_arr, source } CRM Webhook → Google Offline Conv
checkout_completed { order_id, net_margin, sku_array, currency } Storefront → sGTM + BigQuery
booking_confirmed { reservation_id, check_in, nights, direct_share } Booking Engine → CAPI + Analytics
trial_activated { workspace_id, plan_tier, seat_count, aha_ms } Product Backend → Warehouse + Ads
ai_citation_visit { referrer_llm, landing_slug, schema_type, converted } Edge Router → GEO Telemetry
Missing server-side events or losing ad attribution? We wire sGTM, Meta CAPI, Enhanced Conversions and BigQuery in 5 business days.
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