Creator content that feeds your ads not just your feed

We match creators, run the briefs, clean the usage rights and push the winning cuts into spark and whitelisted ads. Every creator is measured by CPA, not by vibes.

Creator filming a product review at home UNBOXING · 214k views

"I did not expect the packaging to sell me this hard"

views 18000 · ER 3.4%
Two friends laughing over a product in a cafe DUET · 96k views

"We tested it for a week, here is the honest part"

views 55000 · ER 4.3%
Creator recording a talking-head review REVIEW · 152k views

"Three things I would change, and why I still bought it"

views 92000 · ER 5.2%
Couple reacting to a product result BEFORE AFTER · 388k views

"Day 1 vs day 30, no filter, same light"

views 129000 · ER 6.1%
Creator editing vertical video on a phone TUTORIAL · 74k views

"The setup takes four minutes, here it is"

views 166000 · ER 7.0%
Team of creators sharing content ideas WHITELISTED · CPA $16

"Running from our handle since Tuesday"

views 203000 · ER 7.9%

THREE WAYS TO RUN IT

Organic, spark or whitelisted: pick the reach you pay for

Hook hold rate (3s) 58%
Click-through rate 2.1%
Cost per acquisition $34

MATCHED, NOT SCOUTED BY VIBE

What a creator tier costs in your vertical

Mid-tier · 180k engagement ER 4.8% €450 / video
Micro · 38k engagement ER 7.2% €180 / video
Nano · 9k engagement ER 11% product + €60

THE WEEKLY ENGINE

Seven beats from brief to measured winner

  1. Brief

    One page: the claim, the proof, the forbidden words and the hook angles we want tested.

  2. Match

    Creators picked on engagement quality and audience overlap, not follower vanity.

  3. Ship kit

    Product, shot list and rights contract out in 48 hours. Usage windows priced up front.

  4. Create

    Creators shoot in their own voice. We review pacing and claim compliance, not aesthetics only.

  5. Rights

    Whitelisting and spark permissions signed before the file lands in your drive.

  6. Amplify

    Winning cuts move into paid as spark or whitelisted ads within the same week.

  7. Measure

    Per-creator CTR, CPA and hold rate. Winners get sequels, losers teach the next brief.

$16Blended CPA on whitelisted cuts
61%Average 3s hold rate
18Creators active this month
Creator-led ad revenue across campaign weeks
  • CREATOR #118cut delivered · 3 hooks48h turnaround
  • RIGHTSwhitelisting signed12 months
  • SPARK ADCTR 4.1% day 3scaling +20%
  • CREATOR #092hold rate 61%sequel briefed
  • PAYOUTbatch 14 paidon time

PACKAGES WITH THE RIGHTS WRITTEN IN

What you get, what you do not, what it costs

Most UGC offers hide the usage rights in the footnote. We put them in the package, because rights are the whole game.

Test the water

Creator Test Batch

First UGC campaign: learn which angles and faces your audience believes.

from €4.9k3 weeks
  • 10 creators matched and contracted
  • 12 delivered videos, 3 hook cuts each
  • 12 months organic usage rights
  • Cut-down pack for ads (no whitelisting)
  • Ad account management
  • Whitelisting rights
  • Landing page work
Typical outcome: 2 to 3 winning angles found
Start a test batch ↗
Most asked

Always-On UGC Pod

A standing engine: fresh creator content every two weeks, rights cleaned, winners amplified.

from €7.5k/moMonthly
  • 20 creator posts per month
  • Spark + whitelisting rights included
  • Bi-weekly brief and edit loop
  • Creator CRM and payout handling
  • Monthly performance readout
  • Paid media budget
  • Landing page builds
Typical outcome: CPA down 30 to 45% in one quarter
Start the UGC pod ↗
Full loop

UGC + Performance Loop

Content and paid media under one team: creators feed ads, ads feed briefs.

from €12k/mo + mediaMonthly
  • Everything in Always-On Pod
  • Paid amplification managed (Meta, TikTok)
  • Whitelisted handle operations
  • Landing page message-match sprints
  • Weekly spend and creative review
  • Media spend itself
  • TV or OOH production
Typical outcome: 3 to 5× verified ROAS on creator-led ads
Scope the full loop ↗

Where AI genuinely helps in UGC

Generative tools cut our edit time and let one shoot become twelve cuts. Used honestly, they make creator content cheaper without making it fake.

  • Captioning, localization and voice dub for market variants
  • Hook variants and aspect-ratio cutdowns from one master
  • Transcript search to find the honest moment in an hour of footage

Where we refuse to use it

The moment a face or a claim is invented, the asset stops being UGC and starts being an ad with a costume. Audiences smell it, platforms label it, and your CPA pays for it.

  • Synthetic creators pretending to be customers
  • Fabricated results, reviews or before-after claims
  • Undisclosed paid partnerships (we follow ad-label rules everywhere)

Adjacent disciplines

Match · Create · Amplify

Ready for creator contentthat pays for itself?

Share your product and target market. We reply with a creator mix, a rights plan and a first-batch quote.