WooCommerce build
Stores that survive plugin updates
Lean WooCommerce builds with a vetted plugin allowlist and a staging clone for every change.
Scope our storeWordPress that runs your business, not your patience
Block themes your editors enjoy, a plugin stack pruned to what earns its place, speed clinics and care plans with timed restore drills instead of vague promises.
page: home · editing Saved 2s ago
Spring drop: linen, finally done right
Written by the people who sew it. Every piece below ships from our own shelf, not a distributor's.
Linen Shirt€89.00
Canvas Tote€45.00
Wool Scarf€62.00
BLOCKS YOUR TEAM OWNS
Pick a block, watch the layout stay calm
Headlines that carry the page, sized by tokens not by vibe
Linen Shirt€89.00Canvas Tote€45.00
Wool Scarf€62.00
Silk Tie€54.00They rebuilt six years of WordPress chaos in nine weeks and our editors stopped filing tickets.Head of Content, DACH retail group
Ready when you are. So is the staging clone.Get a quote
THE PRUNING
Every plugin must earn its seat every quarter
We cut −38 plugins
- Page-builder license with 40 bundled widgets
- Slider plugin nobody has touched since 2021
- Three overlapping SEO plugins fighting over meta tags
- Font loader injecting 6 render-blocking requests
- Chat widget loading 400kb on every page
We keep 6 proven
- WooCommerce core, trimmed to used gateways only
- One cache layer with page rules per template
- One SEO source of truth with schema for products
- Self-hosted variable font, two weights
- Lazy chat that wakes on first intent
−2.1s load time
−41 requests per page
0 conflicts since rebuild
SPEED CLINIC
The waterfall, before and after the clinic
TTFB 1.2s 0.14s
CSS 2.4s 0.31s
JavaScript 3.9s 0.62s
Images 5.2s 0.90s
Fonts 1.6s 0.18s
EDITORIAL COMMERCE
One engine where stories become shelves
A field note about linen sourcing should not dead-end at the last paragraph. We wire editorial blocks to live WooCommerce queries so the exact product a story mentions appears beneath it, in stock, priced, ready.
Editors publish once. The commerce layer listens. No copy-pasted shortcodes, no stale product embeds after a price change.
Wire our stories to sales FIELD NOTE · 12 MIN READ Why our linen takes 19 days longer than anyone else's
The mill, the wash, the reason it softens for three years instead of pilling for one...
The Linen Edit · 6 pieces From €45.00 · In stock · Ships today
CARE THAT PROVES ITSELF
Four rings between your site and a bad Tuesday
- Core & plugin updates
Staged on a clone, smoke-tested, then promoted mid-week, never Friday.
- Plugin vetting gate
Every new plugin reviewed for code quality, update cadence and conflict surface before install.
- WAF & malware sweep
Edge rules plus daily signature scans with alerting to Slack, not to a forgotten inbox.
- Restore drills
Backups are noise until proven. We restore a full clone monthly and time it.
WHAT WE SHIP
WordPress work clients renew every year
Editorial engines
Publishing without fighting the editor
Gutenberg block systems your editors actually enjoy, with reusable patterns and clean handoffs.
Fix our editor
Theme & blocks
Block themes your team can rearrange
Full-site editing setups with locked design tokens so marketing cannot break the grid.
Build our theme
Care & hosting
A care plan with proof, not promises
Updates, WAF, malware sweeps and timed restore drills reported monthly in one page.
Price our care planNEXT STEP
Tell us what WordPress must stop doingand what it must start earning
Share your site and pain list. We reply within one business day with a concrete plan, timeline and fixed quote.